Trend Predictions: What will future generations want in a home?
Understanding future generation trends will play a critical role in the ability of multifamily buildings to attract and meet the needs of potential renters in an urban home. Below are several articles that outline future trends and how they might shift urban living:
Boomer vs Millennial Wants — NMHC
More Optimistic Than Millennials, Gen Z Is Here to Revolutionize the Housing Market — Eliza Theiss
Socio-Cultural Trends Shaping Commercial Real Estate — Shelley Cernel
Understanding Generation Z is the Key to Multifamily Housing Success — Brian Hardy
‘True Gen’: Generation Z and its implications for companies — Tracy Francis and Fernanda Hoefel