Understanding future generation trends will play a critical role in the ability of multifamily buildings to attract and meet the needs of potential renters in an urban home. Below are several articles that outline future trends and how they might shift urban living:

Boomer vs Millennial Wants — NMHC

More Optimistic Than Millennials, Gen Z Is Here to Revolutionize the Housing Market — Eliza Theiss

Socio-Cultural Trends Shaping Commercial Real Estate — Shelley Cernel

Understanding Generation Z is the Key to Multifamily Housing Success — Brian Hardy

Early Benchmarks Show ‘Post-Millennials’ on Track to Be Most Diverse, Best-Educated Generation Yet — Richard Fry & Kim Parker

‘True Gen’: Generation Z and its implications for companies — Tracy Francis and Fernanda Hoefel