Media-Objectives wins two SEGD Global Design Awards

On June 8th,  Media-Objectives, our in-house experiential design studio collected two Merit Awards at SEGD’s Global Design awards ceremony in Austin, Texas.

The Society for Experiential Graphic Design (SEGD) awards a select number of projects every year that stand out in their field. The jury evaluated projects in seven categories that represent the core of experiential graphic design practice: Digital Experience Content, Exhibition, Interactive Experiences, Placemaking and Identity, Public Installation, Strategy/Research/Planning and Wayfinding.

Interactive Experience Merit Award: The YouTube Lobby
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"Oh no, not another massive LED video wall—but wait, this is the lobby of YouTube! The nature of the user interface, coupled with the innovative blurring of the ‘pixels’ by setting them behind a translucent acoustic layer of fabric is a creative take on what might otherwise be both overwhelming and overly conventional." -SEGD Jury

"This artful representation of a digital content brand creates an inviting space and gives visitors a choice of experience; a concept that is core to their brand." -SEGD Jury

Placemaking and Identity: Cal Poly Student Housing
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"A superb example of the blending what ethnocentric research and thoughtful design could be." -SEGD Jury

"We applaud this client collaboration to find authentic placemaking narratives and engaging color and bold graphics." -SEGD Jury

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