California Academy of Sciences
Location
San Francisco, CA
Website
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The California Academy of Sciences was one of the more memorable and significant experiences of the summer. The entry was impressive and generated that ‘WOW’ moment we were looking for in every space. Wayfinding was exceedingly easy and there was intrigue everywhere. There was no way to get lost on the ground floor. The Rainforest Sphere was the highlight and full of wonder. The gradual spiral ramp led us to the top of the dome where butterflies fluttered. It was a scripted journey that felt natural. The air in the dome was warm and fragrant. Parrots cawed and large fish below splashed. It was one of the best experiences we had all summer, and one we won’t forget.
Research Homepage
Future of... The Future / Experience Design
Attributes
Experience Card | Narrative / Social Dynamic / Sensory Engagement / Spatial
Case Studies
Adler Planetarium / Birch Aquarium / California Academy of Sciences / De Young Museum / Exploratorium / Museum of Science and Industry / NeoCon 2018 / Salk Institute / San Francisco Museum of Modern Art / The Shedd Aquarium / The Tech Museum of Innovation / Torrey Pines Gliderport / Under Armour Brand House / The Wave Organ / VDTA Experience Survey