San Francisco Museum of Modern Art
Location
San Francisco, CA
Website
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The SFMoMA is a beautiful building and the layout once inside is clear and communicated well. The procession between floors through tapering monumental stairs is a nice design move and indicates where you are in the building without relying on environmental graphics. The special exhibit on Magritte was nice, but the staggered timed entry didn’t work well. It created congestion where it meant to minimize it. Other parts of the museum held pleasant surprises; the cafe had an interactive photo generator complete with a small print out of your created images. Another nice touch of the SFMoMA was the reflected spaces sprinkled throughout the museum.
Research Homepage
Future of... The Future / Experience Design
Attributes
Experience Card | Narrative / Social Dynamic / Sensory Engagement / Spatial
Case Studies
Adler Planetarium / Birch Aquarium / California Academy of Sciences / De Young Museum / Exploratorium / Museum of Science and Industry / NeoCon 2018 / Salk Institute / San Francisco Museum of Modern Art / The Shedd Aquarium / The Tech Museum of Innovation / Torrey Pines Gliderport / Under Armour Brand House / The Wave Organ / VDTA Experience Survey